Marketing Consulting & Digital Transformation Leader
ASSOCIATE PARTNER - EXPERIENCE TRANSFORMATION & INNOVATION
INFOSYS CONSULTING
In Today's digital world, multi-dimensional customer behavioral & INTeraction information IS a treasure chest with invaluable source of customer needs & expectations, waiting to be unlatched using ai-based experience orchestration
Ayan Chakraborty
About Me
EXECUTIVE PROFILE
Accomplished leader with over 20 years of experience in propelling business growth by driving innovation, game-changing marketing & digital strategies and customer experience transformations for leading global, national and regional organizations.
I have built my career at the intersection of customer experience, marketing & technology and am techno-functionally skilled in designing effective marketing & brand strategies, optimizing marketing operations & processes, designing & orchestrating insight-driven customer experiences, while integrating cutting-edge marketing technology solutions to bring innovation at speed to enterprise clients.
- Proven leader with indelible reputation for designing inventive marketing strategies and shaping next-gen digital capabilities to acquire, engage & retain customers
- Key driver for revenue & pipeline growth: Track record for exceeding revenue targets by 120% through innovative sales plays, GTM strategies, translated into scalable solutions with inventive delivery models
- Strategic approach to digital marketing, integrating industry-leading digital marketing programs with cutting-edge technology solutions to drive improved customer experiences and help marketers maximize their return on marketing spend, drive operational efficiencies, competitive advantage & enterprise profitability
- Maximize delivery at scale with alliances & partnerships, with orchestration & connected concert of channel partners, agencies, and managed service/solution partners. Forging alliances with key industry players and fostering successful, large-scale partnerships with leading MarTech solution integrators and high-tech innovation partners, to achieve smart strategic goals for clients
- Utilized Business Intelligence & analytical strengths in customer & marketing analytics to ensure products & services are positioned for success in complex market environments
- Demonstrated passion for delivering results and designing innovative integrated solutions that deliver against entire B2B & B2C consulting relationships
- Trusted business advisor for C-Suite client stakeholders and skilled in managing ‘C’ level relationships at Fortune 500 companies
With an unique background in IT & Management Consulting, catalyzed by extensive Marketing/Brand Strategy, MarTech & Digital Transformation expertise, I have proven experience in strategic selling, delivering and closing $MM large-scale business transformation projects for several Fortune-100 companies across Banking & Financial Services, Insurance, Retail, Hi-Tech, Media and Telecom industries.
Highly skilled in:
→ Multi-channel Marketing & Digital Strategy, Marketing Transformation & Enablement
→ Integrated Omni-Channel Customer Experience Strategy, Customer Experience Orchestration
→ MarTech Integrations, Marketing Automation & Operations, Target Operating Models
→ Roadmapping, Assessments, Process Optimization & Process Mining
→ Customer Insights, Customer & Marketing Analytics
→ Agile Transformation, Agile Service Delivery, Large-Scale Program Management
→ Practice & Business Development: Hunting & Farming Pursuits, Partner/Alliance Management
Curiosity, passion, and creative problem-solving skills allow me to push the boundaries of success for my clients, my teams, and my personal growth.
CERTIFICATIONS, PUBLICATIONS & AWARDS
Certified SAFe 4.5 Agilist - Scaled Agile Inc.
ENCORE RECOGNITION AWARDs X 4 ▪ KPMG (2019 - 2022)
Leadership DNA: Clifton Strengths - Gallup Inc. (2016)
CORE PMP MANAGER ▪ ACCENTURE (2012)
LEADERSHIP RECOGNITION AWARD - PEOPLE DEVELOPER ▪ ACCENTURE (2010)
CERTIFIED CAR/PAR SPECIALIST ▪ ACCENTURE (2009)
VALUABLE CONTRIBUTION AWARDS x2 ▪ PATNI COMPUTER SYSTEMS (2005-2007)
MICROSOFT CERTIFIED PROFESSIONAL - MCSE ▪ MICROSOFT CORPORATION
LICENSE 313358411 (2003)
Certificate of Merit: Academic Excellence - Utkal University (2002)
GOLD MEDAL & MERIT CERTIFICATES FOR ACADEMIC EXCELLENCE x 9 ▪ DELHI PUBLIC SCHOOL, NOIDA (1992, 1995
A LITTLE BIT PERSONAL
My Background
My Favorite Things
My Background
Born & raised in Delhi, India, I did my schooling from the prestigious Delhi Public School Noida and Bachelors in IT-Management from Utkal University, Odisha, India. I started my career in IT Consulting after college & transitioned to Management Consulting in US in 2009. I travelled all across US on several consulting gigs across industries and finally settled in Dallas, Texas.
My Hobbies
My Favorite Things
My Background
Behind the technocrat in me, I enjoy cooking, watching movies, DIY home improvement & automation projects, hone my handyman skills, indulge in my passion for photography, and practice digital design/art. I will soon be launching my own storefront for showcasing my digital art and designs at eArtPrints.com.
My Favorite Things
My Favorite Things
My Favorite Things
I love traveling & adventure and am a big-time foodie, trying out new unexplored cuisines and binge-watching movies. I love spending quality time with my family, specially my dad- daughter time! Even though I have lived in many cities in US and Dallas is home now, I wouldn't miss any opportunity to visit India.